buildingsystem, brand
Pitch
Five colors, two typefaces, one motion curve, and a football pitch hidden under the whole thing. Small enough to memorize in ten minutes. This site is built from it, and the proof is one keypress away.
a product designer's portfolioBuilt from five shapes
Built from five shapes
and one match.
A portfolio that reads as quiet editorial on the surface. Everything on it also lives on a football pitch you can't see yet.
who's underneath
I'm Shuvam. For years I was a content designer, the UX writing and the small words that decide whether an interface makes sense. Now I'm designing the whole thing, the system, the brand, the site you're reading. I'm certain about where this is going. I'm honest that it isn't all here yet.
currentlyProduct designer, Atlassian
beforeContent design, UX writing
this siteBuilt on Pitch, its own design system
work
writingux, content
Content design
Years of UX writing, microcopy, and the invisible calls that decide whether a product feels clear or feels like homework. The first case study is up; more are being written, honestly and slowly.
read the case studybuildingillustration
Warli formations
Teaching code to draw like a hand. The trick was never the figure, it was the formation, players linking arms into the shape of a ball. Generative, with the cultural grammar respected and no rituals borrowed.
see the studiesplay
A field drawn from the five shapes themselves. Dot, line, triangle, square, circle, nothing else. The arc is still the only curve, and the ball is still the only lime thing on it. Work is play.
thinking
draftdraftwriting
Vague is a kind of dishonesty
Why "say it straight" is a design principle, not just a writing rule.
The iceberg is the point
Building things that reward curiosity without ever demanding it.
Over-communicate, don't over-share
Clarity for the people already in the room. That's a different thing from an audience.